Three icons. One vision.

Redefining beauty
with integrity and performance.

Girl model with flower aside

What We Stand For

Excellence
Professionalism
Integrity
Sustainability
Artistry
Science

Fringe Brands represents world-class leaders in hair and beauty, uniting innovation, ethics, and artistry to empower salons and inspire clients across Australia. scroll
La-Biosthetique Products Bottles
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Cruelty-free

Giving back

Sustainable

Family owned

Learn more

our brands

La Biosthetique Paris Model
Unwritten product
Unwritten model
La Biosthetique Paris

La Biosthetique Paris

Crafted at the intersection of Parisian elegance and German precision, La Biosthétique blends high-performance hair care, skincare, and cosmetics into a holistic beauty line. Every product is engineered with sustainable ingredients and artistic
sensibility.

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Great Lengths

Great Lengths

From Italy's finest ateliers to Australia's top salons, Great Lengths extensions are 100% ethically sourced human hair, curated for seamless integration and long-lasting performance. Trusted by stylists for impeccable natural look and reliability.

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Unwritten

Unwritten

Designed in Australia for those who demand performance and conscience. Unwritten delivers professional-grade, clean formulas that never compromise. Supporting the Reef Restoration Foundation with each sale, it proves great haircare can also support our planet.

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La Biosthetique Paris
Unwritten model
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Family. Legacy. Partnership.
Family. Legacy. Partnership.

our history

Family. Legacy. Partnership.

Fringe Brands is a family-owned haircare distribution company with deep roots in the professional salon industry. Founded by Robert Aubin, a pioneer who introduced leading global brands to Australia in the late 1960s, the company has always stood for partnership, quality, and trust. For more than five decades, Fringe Brands has supported generations of hairdressers and salons through education, innovation, and enduring relationships.

Today, under the leadership of Rob Aubin (Managing Director), Karen Aubin (General Manager), and Alan Shaw (General Manager, New Zealand), the company continues this legacy, proudly representing world-class European brands across Australia and New Zealand, alongside its own home-grown innovations.

1969
Australia Bound

Robert Aubin arrived in Australia and introduced brands like Pivot Point and Helene Curtis helping to shape the professional salon industry.

1991
Great Lengths

The Aubin family became the official distributor for Great Lengths, the Italian-born leader in premium hair extensions.

1995
Shortcuts Software

As a founding partner, major investor, and major shareholder, the Aubin family played a pivotal role in growing one of the world's most successful salon POS and business management systems.

2005
La Biosthetique

The Aubins introduced La Biosthétique to Australia, a house of beauty uniting Parisian creativity with German expertise.

Today
Unwritten

Fringe Brands exclusively represents Great Lengths and La Biosthétique in Australia and New Zealand, and is home to Unwritten. The group also has an interest in the fastest growing software application for independent stylists, Husl (husl.io).

labiosthetique Building.

OUR ETHOS

At Fringe Brands, we live by a simple philosophy:

Care

For our people, our world, and the work we do.

Family First

We see our network as family and respect it as such.

Make it
Yours

Own it, lead it.

Find a
Better Way

Think, act, evaluate, adjust, repeat.

our values

Ethics

We choose to represent ethically sourced products and operate with integrity in all we do.

Trust & Consistency

Dependability is our promise — in products, service, and relationships.

Long-Term Relationships

We value people over transactions, building lasting partnerships with staff, clients, and suppliers.

Quality

Every brand we represent is one we proudly stand behind for efficacy, performance, and innovation

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Cruelty-Free

Every brand in the Fringe portfolio upholds strict animal-welfare standards. Great Lengths uses fully traceable human hair and no animal testing. La Biosthétique never tested on animals while Unwritten is listed on PETA's cruelty-free directory.

Giving Back

La Biosthétique's Colour with Care program donates to Médecins Sans Frontières (Doctors Without Borders) with every hair colour sold. Great Lengths supports the Little Princess Trust, which transforms used extensions into wigs for children in need. Unwritten is carbon-neutral and funds the creation of a baby coral through the Reef Restoration Foundation for every product sold.

Sustainable

Sustainability is embedded in every brand's DNA. Great Lengths is the first B Corp-certified hair-extension company. La Biosthétique formulates with up to 90% natural-origin ingredients and invests in eco-conscious packaging practices. Unwritten contributes too — its bottles contain 30% recycled plastic, with a vision to increase that over time.

Family Owned

Legacy matters. Fringe Brands was founded by Robert Aubin and today is led by Rob Aubin and his wife Karen, continuing the familial legacy.

Cruelty-Free

Every brand in the Fringe portfolio upholds strict animal-welfare standards. Great Lengths uses fully traceable human hair and no animal testing. La Biosthétique never tested on animals while Unwritten is listed on PETA's cruelty-free directory.

Giving Back

La Biosthétique's Colour with Care program donates to Médecins Sans Frontières (Doctors Without Borders) with every hair colour sold. Great Lengths supports the Little Princess Trust, which transforms used extensions into wigs for children in need. Unwritten is carbon-neutral and funds the creation of a baby coral through the Reef Restoration Foundation for every product sold.

Sustainable

Sustainability is embedded in every brand's DNA. Great Lengths is the first B Corp-certified hair-extension company. La Biosthétique formulates with up to 90% natural-origin ingredients and invests in eco-conscious packaging practices. Unwritten contributes too — its bottles contain 30% recycled plastic, with a vision to increase that over time.

Family Owned

Legacy matters. Fringe Brands was founded by Robert Aubin and today is led by Rob Aubin and his wife Karen, continuing the familial legacy.